13 | How to Make Industry Connections + Ask to Pick Someone’s Brain

“Can I pick your brain?”  It’s a question that is scary to many peeps in the industry, especially if you are a consultant and normally charge people for access to your brain.
But there is a right way to do it and this is what rock/metal publicist and I are going to talk about in this episode! We dive into how to network, get people in the industry’s attention and the common mistakes to avoid

There are some solid social media and PR tips in here as well!

This is actually the 2nd half of an episode that aired a few weeks ago (Episode 10). Yes, this episode that goes for over an hour would have been even longer if I didn’t chop it in half!

You totally don’t have to go back and listen to the first half prior to hearing this episode but if you want to (or want to afterwards) you can do so right here (or scroll back to Episode 10 in your fav podcast app).

Resources & Links

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Curtis Dewar & Matt Bacon’s Music Industry Podcast: Dumb & Dumbest Podcast

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    Show Notes

    Curtis and I connected through one of my blog posts that went viral How to Not Annoy People on Social Media by Promoting Your Band’s Shit. I highly recommend all bands using social media to promote read this post.

    Networking is about being front of mind. But you want to be front of mind in a GOOD way!

    Here are some dos and don’ts when trying to get people’s attention on and offline.

    What not to do when networking:

    • Don’t like 3 months worth of IG photos. It looks creepy and will probably get you blocked.
    • Don’t comment on people’s physical appearance. Would you go to a job interview and tell the female manager hiring you that she looks great in that dress? NOPE (well I hope not). Reach out with something meaningful.
    • In fact, avoid anything personal. For example don’t ask about someone’s family if you don’t know them (yes this happens). It’s not appropriate.
    • Don’t ask to pick someone’s brain unless you are very confident a relationship has already been established. Especially if they are a consultant (such as myself) and charge money for their services.
    • Most of the time people are happy to give free advice and whatnot (Curtis and I will always reply to DMs). However know boundaries and don’t take advantage.

      I would suggest if you have follow-up questions to actually ask that person if they do offer consulting and how much they charge. They may not even charge you but they’ll definitely have more respect for you and the quality of advice is going to be much greater either way because of that.

    Do this when networking:

    • Twitter is a key tool Curtis and I use to network and ensure we are front of mind to certain people. Follow Curtis and myself on Twitter to join our network!
    • Comment and like public posts before sliding into the DMs. This lets people know that you genuinely like their content/opinions and you’ll automatically seem more trustworthy when you do send a private message.
    • If someone gives you their time or advice for free, do say thank you! Please, for the love of God! You’d be surprised how often I reply to a question and don’t get so much as a reply let alone a ‘thank you.’ It’s bullshit. Manners go a LONG way, trust me.
    • Understand that networking is a long-term play. Like any relationship, things take time to develop. Also you don’t know where people are going to end up. The reviewer at a small music blog could end up being a festival promotor one day. Treat everyone with respect.
    • Research people and companies extensively before working with them in any capacity.