Marketing, business strategy and mindset for emerging heavy bands.
No doubt Spotify is an important platform for artists. You may have seen bands asking their fans to pre-save their new release on Spotify. If you’ve never done this before, there are many ways to run a pre-save campaign. Distrokid sets this up automatically for you, whilst Show.co is free when you have a CD baby account…
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I’m so excited to bring to you one of my favourite interviews EVER so far with Lindsay Schoolcraft! Lindsay is not only the keyboardist and backing vocalist in Cradle of Filth, but has just released her debut solo record, Martyr, which is out now on all platforms! We talk about resilience, being your own record…
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< I recently had a chat with Andy Dowling who is the host of the Self Starter Podcast. Andy and I have chatted on a few occasions, in fact, the interview I did on his other podcast, Andy Social Podcast (which you can check out here), was one of my first after starting the business!…
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As many of you know, Instagram has been playing with the idea of hiding the like count on posts. It was trialled in Canada first back in April, with Australia, New Zealand, Brazil, Ireland, Japan and Italy following soon after. User behaviour on the platform changed almost immediately. As many peeps predicted, accounts have…
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Curtis Dewar of metal/rock PR company, Dewar PR, and I break down the ins and outs of PR. We talk about how to get the most from your campaign, whether to hire a pro or DIY, should you even bother with it and so much more. PR and marketing go hand in hand. We talk…
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We’ve all received random links sliding up in those DMs am I right? Sometimes these links to music or an event page come from people we don’t know without any hint of an explanation let alone a, ‘hello.’ To me, this type of ‘promotion’ is not only annoying as hell and untargeted at best. But…
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