The Magic Formula to Success

Figuring out the difference between someone who is successful and someone who isn't - not just in music but anything - is probably my mission. Understanding success and defining what the 'X-factor' actually is has always been interesting to me. But as I watch more bands I'm close to starting to have the success they dreamed of for years, I've become even more infatuated with the concept of success and whatever that means to the individual experiencing it.

8 Hacks to Make Your Day Job Work (When All You Want to do is Play Music)

I’m writing this on a Monday and like many of you, I have returned to my full-time day job wondering where the fuck the weekend went and why my office has run out of coffee at this most pivotal time of the week. At best, working your ‘dayjob’ is never going to be as enjoyable…

3 Easy Social Media Tips to Get Your Band More Exposure

1. Share all posts from the band Facebook page. Whenever your band posts on Facebook, have all members share the post from the band page straight away. High engagement within the first hour shows Facebook your post is interesting and the algorithms will show that post to more people. Doing this, as opposed to uploading…

A Step by Step Guide to Planning Your Bands Video Clip

Music videos are by far one of the most powerful assets a band can have. Video conveys more to your audience than the audio of a song alone can and it's one of the most engaging and shareable mediums out there - in fact, 92% of all mobile video viewers share videos with others. Video…

How to Use Hashtags to Grow Your Band’s Instagram (The Right Way)

There's no doubt bands are increasingly using Instagram to reach and grow their audience. Whilst there are a few ways you can do this, hashtags are still one of the best tools you can use to reach new fans, grow your audience and cement what you're all about. So if you're not using hashtags currently…