How to Find Your Target Audience

How to Find Your Target Audience

There is ALWAYS going to be an audience out there for every band. I don't care if you're a mathcore band that screams in Spanish and incorporates traditional Irish fiddle whilst performing in mankinis. There's an audience out there for you (and if you're that hypothetical band, they're probably going to be extremely loyal due [...]

Out of the Rehearsal Room, Onto the Stage: How to Play Killer First Shows

Out of the Rehearsal Room, Onto the Stage: How to Play Killer First Shows

For a long time I've be advocating to bands that the main way to build an audience is no longer by playing live. Especially in Australia, we don't have the population or culture (in most cities, Melbourne is different) to support emerging heavy bands playing live more frequently than a month or two in the [...]

How to Get on Radio

How to Get on Radio

A few weeks ago I did a Facebook Live in my free Facebook group Music Marketing & Mindset for Heavy Bands/Musicians all about how to get radio play without having to hire a PR company. Often it doesn't occur to bands I work with that they have the ability to have their songs played on [...]