Business Coaching

Ready to live life on your own terms?

Whether you don’t yet have a business idea or have known what you should be doing deep down for a while yet have hesitated on starting, we will work together to clarify your niche, services, brand, attract your audience, and work on your mindset so that you can make an impact and live a more fulfilled life.

Introducing Business Coaching by Monica Strut

Private 1:1 coaching is for any musician or business within the music industry (or other creative entrepreneurial venture) who is ready to stop being an employee and start building their own empire instead!

Why hire a business coach? Well, I’ve been where you are before and can get you to your goals a hell of a lot faster than if you were doing it on your own!

Not only can I help you with the step-by-step strategy to building your business (things like niche, branding, crafting your offers and marketing), but I can support you in also creating the life you desire around your business, help you with any mindset limitations and mentor you each and every step of the way.

This is a private coaching program for musicians or other creatives wanting to start a side-hustle or transition careers.

There is no greater joy than having the freedom and space to build a career and life doing what you love.

For most musicians and creatives, our dream is to be able to wake up every day and simply…create.

To have the freedom to design our days in the way that we choose and earn a living doing what lights us up.

But for a decade of my life, I commuted for hours to and from work on a cold train, wishing I was back in bed, could work from home, or better still, on the other side of the world on tour.

I remember dreading that groundhog day feeling of sitting at a desk for eight hours thinking to myself, “I did go home to sleep last night, right?”

Can you relate to this?

I know all too well that feeling of being held back by a job you’re not passionate about. A job that dictates the hours you work, the time you can take off and even, what you can wear!

Sometimes it feels like you’re living a double life.

As creatives, working too long in positions where we are under-stimulated, under-valued (and likely underpaid) can eat away at motivation, creativity and self-worth overtime.

It’s time to change all of that.

I bet you know the current job you have isn’t a long-term thing. Maybe you’re waiting for the day your band gets big so you can get the hell out of dodge?

Or maybe you’re not a musician, but someone that wants to work or run their own business inside the music industry, but you aren’t sure where to begin.

Over the past 18 months, I’ve been able to make money doing what I love and, in turn, transition my day job into a business that supports my musical aspirations

Not only that, but through my biz I’ve been able to establish myself as a leader in my field, grow my network and – as an added bonus – lead more followers/fans/industry people to my band!

Alex Duin
(Guitar Manufacturer)

Iwould highly recommend this course to someone wanting to start up their own business, especially if the idea is more creative and off the beaten path. I had a lot of fun working with Monica on the Work From The Tour Bus course!!! I was so happy to find someone who was business savvy, hardworking and so passionate about the heavy music scene.

Monica kept everything straight to the point and easy to understand, I have come away with a clear idea of how to structure, plan and get my business model started. I also feel more confident to proceed and execute my plans knowing that I have some of these tools in my back pocket.

Monica is involved in the heavy music scene too so it was even more relevant for me than a standard style business course.

Sean OrcAdams
(Session Musician)

“I have nothing but great things to say about this course. I had gotten some gigs as a studio musician over the past year, but was unsure how to take it further and seriously pursue it as a full time occupation. Monica’s course gave me direction, along with the framework I needed to formalize my business. It also empowered me to believe that my dream was attainable.

If you have a “side hustle” within the music industry that you want to turn into a full-time endeavor, this course is highly recommended. Even if you have no idea what your business idea is, this course will help you realize it and give you everything you need to get off to a running start!

If you are in a band, you will find this course twice as helpful, as much of what you learn will also help grow your band.”

Isha Howard
(Music Marketing Coach)

As a professional in the music industry, I had been a bit unclear the past few months as to what my exact vision and purpose is towards working in the industry. I knew that I had all the info and knowledge required, but I wasn’t sure exactly how to take that next step in order to reach the right people who may be in need of my help.

After taking Monica’s course, my vision became so much more crystal clear and my longing to help musicians has expanded to greater lengths.

Each module was thorough, concise and well explained and she is wonderful at answering any questions we had. I highly recommend having Monica as your coach or enrolling in the Working From The Tour Bus course. You will learn a lot and everything that you weren’t exactly sure about will become so much more defined.

>> 2 x 1-hour calls over Zoom per month where we hash out your strategy and actions that will help you take the next step in creating your badass business (and life)! The recordings are yours to keep to listen back to any time!

>> Unlimited Voxer Access: You can text or voice-note me as you implement what’s discussed in calls. This is where we also share files, bounce ideas and I can keep you accountable and supported every step of the way.

>> Resources/contacts as required: Having worked in the music industry for a number of years I am able to draw upon my many resources (such as online courses, sales page templates, content plans) and contacts to help you excel on your journey.

Investment (Standard Packages):

3 Month Package – $2,250 USD (or $1,200 deposit and 3x monthly payments of $450)
6 Month Package – $4,500 USD (or $2,000 deposit and 5x monthly payments of $550)

About Monica

What’s up, legend! I’m Monica; a music marketer, music journalist, online course creator, band coach and musician. After working for years in jobs that didn’t light me up, I started my dream-business 2 years ago helping emerging bands with business and marketing strategy.

This turned into a blog, online courses, a membership site and my book, Social Media Shredder! I am the host of the Being in a Band Podcast, weekly guest host on the Daily Music Business Podcast, vocalist of Australian rock/metal band The Last Marty, coffee-fiend and Sagittarius (meaning I’m forever the optimist but am not afraid to light a fire under your ass so you can kick your goals).

My goal is to help other creatives live life on their own terms and not be dictated to by the status quo. If you’re ready to embark on a new adventure of consciously creating a life you dream of, I’m so ready to give you the support, accountability and knowledge to help you get there.

You and I both know it’s a long way to the top if you want to rock n’ roll. So why not create a business you can do from anywhere – the tour bus included!