Business Coaching

This is a private coaching program for musicians wanting to start a side-hustle or anyone aspiring to work for themselves within the music industry!

Life’s too short to let an employer dictate when you can go on tour, get into the studio or even go the f*ck home. It’s time to start making money doing what you love.

As a musician in an emerging band, I need the freedom and flexibility to be able to dedicate myself to my music and band. Not only that, but I also need the ability to work on my business, hobbies, spend time with loved ones and generally live an empowered and fulfilling life.

But for a decade of my life I commuted for hours to and from work on a cold train, wishing I was back in bed or could work from home. I remember dreading that groundhog day feeling of sitting at a desk for eight hours thinking, ‘hang on, I did go home and sleep, right?”

Can you relate to any of this?

I know all too well that feeling of being held back by a job you’re not passionate about. A job that dictates the hours you work, time I you can take off for your band (or other passions) and even, what you can wear!

Sometimes it feels like you’re living a double life.

As creatives, working too long in positions where we are under-stimulated, under-valued (and likely under-paid) can eat away at motivation, creativity and self-worth overtime.

It’s time to change all of that.

I bet you know the current job you have isn’t a long-term thing. Maybe you’re waiting for the day your band gets big so you can get the hell out of dodge (and tell your boss to kindly fuck off in the process)?

Or maybe you’re not a musician, but someone that wants to work or run their own business inside the music industry, but you aren’t sure where to begin.

Over the past 18 months I’ve been able to make money doing what I love and, in turn, transition my day job into a business that supports my musical aspirations

Not only that, but through my biz I’ve been able to establish myself as a leader in my field, grow my network and – as an added bonus – lead more followers/fans/industry people to my band!

1:1 Business Coaching for Anyone Wanting to Make a Living Within The Music Industry

Whether you don’t yet have a business idea, or have known what you should be doing deep down for a while yet have hesitated on starting, we will work together to clarify your niche, products and services, build a brand, build an audience and make an impact (while making that moolah)!

There is no greater joy than having the freedom and space to build a career and life doing what you love.

Introducing Business Coaching by Monica Strut

Private 1:1 coaching is for any musician or business within the music industry who is ready to stop being an employee and start building their own empire instead!

Why hire a business coach? Well, I’ve been where you are before and can get you to your goals a hell of a lot faster than if you were doing it on your own!

Not only can I help you with the step-by-step strategy to building your business (things like niche, branding, crafting your offers and marketing), but I can support you in also creating the life you desire around your business, help you with any mindset limitations and mentor you each and every step of the way.

What’s included:

You will have 2 x 1-hour calls over Zoom per month where we hash out your strategy and actions that will help you take the next step in creating your badass business (and life)! The recordings are yours to keep to listen back to any time!

Unlimited Facebook Messenger access. You can text or voice-note me as you implement what’s discussed in calls. This is where we also share files, bounce ideas and I can keep you accountable and supported every step of the way.

Resources/contacts as required. Having worked in the music industry for a number of years I am able to draw upon my many resources (such as online courses, sales page templates, content plans) and contacts to help you excel on your journey.


3 Months – $2,250 USD (or $1,500 deposit and 4x monthly payments of $500)
6 Months – $4,500 USD (or $2,000 deposit and 5x monthly payments of $600)

About Monica

What’s up, legend! I’m Monica; a music marketer, music journalist, online course creator, band coach and musician. After working for years in jobs that didn’t light me up, I started my dream-business 18 months ago helping emerging bands with business and marketing strategy.

This turned into a blog, online courses, a membership site and my book, Social Media Shredder! I am the host of the Being in a Band Podcast, weekly guest host on the Daily Music Business Podcast, vocalist of Australian rock/metal band The Last Marty, coffee-fiend and Sagittarius (meaning I’m forever the optimist but am not afraid to light a fire under your ass so you can kick your goals).

Heavy Magazine
(Media Outlet)

“I’ve worked with Monica on a number of projects for years. I’ve found her to be one of the rare ones, that’s ethical, punctual and actual gives a damn about her job.  Monica fucking rocks!”

Tristan Higgins

“Monica’s engaging approach makes even the more mundane aspects of the “business” side of music fun to get into and easy to absorb. The community she has built up around her goal of educating musicians in these finer details is supportive, welcoming, and insightful, giving this perpetual outsider not only a sense of belonging but also much-needed guidance in tackling the music business.”

Brendan Grace
(Musician/Band Manager)

“I’ve become more confident leading my own bands PR campaigns and social media presence as well as become more confident giving advice to others in the music industry when asked for it. I feel like, as a whole, I am more equipped to take my music to the public and present my product in a way that is more professional and I am confident I am taking the necessary steps toward working in the music industry as a career.”

You and I both know it’s a long way to the top if you want to rock n’ roll. So why not create a business you can do from anywhere – the tour bus included!