Portfolio

Hey there! I offer consultancy services to emerging bands to help them with their branding, social media presence, release strategy and more. My goal is to ‘teach a band to fish’ so that they’re empowered to take their career into their own hands prior to bringing on management, booking agencies or labels to their team, and beyond.

I help with: Artist Development | Release Strategy | Branding | Digital Marketing | Content Creation

Case Studies

Our Last Enemy

Consultancy: Worked with industrial metal band Our Last Enemy for 6 months on band re-launch, release strategy, branding and guided through DIY PR campaign.

Results:

  • Picked up by Australia’s biggest booking agency, Destroy All Lines
  • Signed to management
  • Recording contract pending
  • Achieved national radio play on Triple J
  • Numerous media features
  • 10k views on Never Coming Back music video
  • 5k views on The Holy Ones visualiser
  • Honed branding and visual concepts across all channels and mediums
  • Increased Facebook followers from 8k to 10k

A Swift Farewell

Consultancy: Worked with A Swift Farewell as part of my ‘Being in a Band’ membership on release strategy, branding, + ad set-up. Also through my Online PR Course.

Results:

  • Single, ‘The Fire’ added to ‘New Punk Tracks’ Spotify Editorial Playlist
  • Single, ‘The Fire’ added to ‘Pop Punks Not Dead’ Spotify Editorial Playlist
  • 10k Spotify streams on single, ‘The Fire’ in less than 1 month
  • Impactful band rebrand (most illustrated on Instagram – @aswiftfarewell)
  • Multiple media features

Bad Moon Born

Consultancy & PR: Worked with rock band Bad Moon Born on their PR campaign and organic and paid social media strategy for their Billie Eilish cover, ‘Bad Guy.’

Results:

  • 50k Spotify streams on ‘Bad Guy’ in 8 weeks (10x that of previous single released 5 months prior)
  • Radio premiere on Triple M
  • Video premiere on Hysteria Magazine
  • National + international media features
  • $100 ad behind Facebook video achieved 98 shares, 94 comments and 270 likes
  • Band more confident in release strategy for upcoming EP

HEAVY Mag

Social Media Management + Music Journalism: Worked as the social media manager for 2 years as well as senior music journalist.

Results:

  • Managed all social media platforms
  • Grew Instagram from 6k to 9k organically
  • Grew Facebook from 250k to 280 (290 new followers av. per week) organically
  • Expanded coverage from ‘old school’ rock/metal to modern genres incl. pop-punk, metalcore, hardcore, etc. This broadened HEAVY’s coverage to include all major Australian (and some international) festivals including Download Festival, Unify Gathering and Good Things Festival.
  • Was a senior journalist and interviewed Parkway Drive, Underoath, Tonight Alive, Arch Enemy and more.

The Last Martyr

My Band: We are self-managed, have looked after a portion of our PR campaigns and achieved good results on Spotify and socials. We are relaunching in 2021.

Results:

  • 100k Spotify streams + 40k (total) listeners on debut EP, ‘Creatrix’ (released April 2019)
  • 53k streams + 20k (total) listeners on follow-up single, ‘Like a Ghost’ (released October 2019) + 14k monthly listeners the month it was released
  • ‘Like a Ghost’ achieved full rotation on Triple J Unearthed
  • Featured on Triple J’s The Racket as one of the coolest bands to emerge in 2019
  • Featured on Triple M Hard n’ Heavy as one of the top-10 bands to watch in 2020
  • ‘Like a Ghost’ added to ‘Fresh Blood’ Apple Playlist
  • Single, ‘Stay Awake’ added to Heidi Shepherd’s (Butch Babies) ‘Sisters that Slay Spotify Playlist
  • National + international media features + radio play
  • Debut show at gender-diverse festival, UsFest with Yours Truly, Stateside and Redhook
  • Supported Darkcell, Ebonivory and Barebones in 2019

Alex Andra

PR: Worked with pop-punk artist Alex Andra, her management and label on recent PR campaign for single, ‘Infliction’ as well as social media strategy surrounding campaign.

Results:

  • Premiere through Hysteria Magazine
  • National radio play on Triple J
  • National + international media features

> You can also find a full list of digital marketing services here. <


Let’s build something together.

Email: contact@monicastrut.com

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Being in a Band Podcast
Daily Music Business Podcast (Sound Talent Media Group)