Hey there! I offer consultancy services to emerging bands to help them with their branding, social media presence, release strategy and more. My goal is to ‘teach a band to fish’ so that they’re empowered to take their career into their own hands prior to bringing on management, booking agencies or labels to their team, and beyond.
I help with: Artist Development | Release Strategy | Branding | Digital Marketing | Content Creation
Case Studies
Our Last Enemy
Consultancy: Worked with industrial metal band Our Last Enemy for 6 months on band re-launch, release strategy, branding and guided through DIY PR campaign.
Results:
- Picked up by Australia’s biggest booking agency, Destroy All Lines
- Signed to management
- Recording contract pending
- Achieved national radio play on Triple J
- Numerous media features
- 10k views on Never Coming Back music video
- 5k views on The Holy Ones visualiser
- Honed branding and visual concepts across all channels and mediums
- Increased Facebook followers from 8k to 10k
A Swift Farewell
Consultancy: Worked with A Swift Farewell as part of my ‘Being in a Band’ membership on release strategy, branding, + ad set-up. Also through my Online PR Course.
Results:
- Single, ‘The Fire’ added to ‘New Punk Tracks’ Spotify Editorial Playlist
- Single, ‘The Fire’ added to ‘Pop Punks Not Dead’ Spotify Editorial Playlist
- 10k Spotify streams on single, ‘The Fire’ in less than 1 month
- Impactful band rebrand (most illustrated on Instagram – @aswiftfarewell)
- Multiple media features
Bad Moon Born
Consultancy & PR: Worked with rock band Bad Moon Born on their PR campaign and organic and paid social media strategy for their Billie Eilish cover, ‘Bad Guy.’
Results:
- 50k Spotify streams on ‘Bad Guy’ in 8 weeks (10x that of previous single released 5 months prior)
- Radio premiere on Triple M
- Video premiere on Hysteria Magazine
- National + international media features
- $100 ad behind Facebook video achieved 98 shares, 94 comments and 270 likes
- Band more confident in release strategy for upcoming EP
HEAVY Mag
Social Media Management + Music Journalism: Worked as the social media manager for 2 years as well as senior music journalist.
Results:
- Managed all social media platforms
- Grew Instagram from 6k to 9k organically
- Grew Facebook from 250k to 280 (290 new followers av. per week) organically
- Expanded coverage from ‘old school’ rock/metal to modern genres incl. pop-punk, metalcore, hardcore, etc. This broadened HEAVY’s coverage to include all major Australian (and some international) festivals including Download Festival, Unify Gathering and Good Things Festival.
- Was a senior journalist and interviewed Parkway Drive, Underoath, Tonight Alive, Arch Enemy and more.
The Last Martyr
My Band: We are self-managed, have looked after a portion of our PR campaigns and achieved good results on Spotify and socials. We are relaunching in 2021.
Results:
- 100k Spotify streams + 40k (total) listeners on debut EP, ‘Creatrix’ (released April 2019)
- 53k streams + 20k (total) listeners on follow-up single, ‘Like a Ghost’ (released October 2019) + 14k monthly listeners the month it was released
- ‘Like a Ghost’ achieved full rotation on Triple J Unearthed
- Featured on Triple J’s The Racket as one of the coolest bands to emerge in 2019
- Featured on Triple M Hard n’ Heavy as one of the top-10 bands to watch in 2020
- ‘Like a Ghost’ added to ‘Fresh Blood’ Apple Playlist
- Single, ‘Stay Awake’ added to Heidi Shepherd’s (Butch Babies) ‘Sisters that Slay Spotify Playlist
- National + international media features + radio play
- Debut show at gender-diverse festival, UsFest with Yours Truly, Stateside and Redhook
- Supported Darkcell, Ebonivory and Barebones in 2019
Alex Andra
PR: Worked with pop-punk artist Alex Andra, her management and label on recent PR campaign for single, ‘Infliction’ as well as social media strategy surrounding campaign.
Results:
- Premiere through Hysteria Magazine
- National radio play on Triple J
- National + international media features
> You can also find a full list of digital marketing services here. <
Let’s build something together.
Email: contact@monicastrut.com
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Being in a Band Podcast
Daily Music Business Podcast (Sound Talent Media Group)
