Marketing, business strategy and mindset for emerging heavy bands.
I’m so excited to bring to you one of my favourite interviews EVER so far with Lindsay Schoolcraft! Lindsay is not only the keyboardist and backing vocalist in Cradle of Filth, but has just released her debut solo record, Martyr, which is out now on all platforms! We talk about resilience, being your own record…
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As an emerging band, your job is to not only produce good music, but get exposure for it. But it can be hard to know where to begin in promoting your releases and shows. With constant algorithm changes and the unpredictability of platforms like Facebook and Instagram, you certainly can’t rely solely on social media…
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We’ve all done gigs where the turn out sucked. Here are 5 resons why no one is coming to your band’s shows, and what you can do about it.
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Today we’re talking all about going VIRAL. I had a blog post go viral this week and in this episode, I share with you some of the key factors that I believe contributed to its success – all of which you can definitely apply to your band’s strategy!
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So, you have a killer video clip. No doubt you’ve used my free download ‘How To Plan a Video Clip’ to organise it (if you haven’t, you can click here to get it). Now what? YouTube is a different beast to Facebook and Instagram. It’s a platform where users can actually ‘discover’ new artists. In…
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There is ALWAYS going to be an audience out there for every band. I don’t care if you’re a mathcore band that screams in Spanish and incorporates traditional Irish fiddle whilst performing in mankinis. There’s an audience out there for you (and if you’re that hypothetical band, they’re probably going to be extremely loyal due…
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