Marketing, business strategy and mindset for emerging heavy bands.
No doubt Spotify is an important platform for artists. You may have seen bands asking their fans to pre-save their new release on Spotify. If you’ve never done this before, there are many ways to run a pre-save campaign. Distrokid sets this up automatically for you, whilst Show.co is free when you have a CD baby account…
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As many of you know, Instagram has been playing with the idea of hiding the like count on posts. It was trialled in Canada first back in April, with Australia, New Zealand, Brazil, Ireland, Japan and Italy following soon after. User behaviour on the platform changed almost immediately. As many peeps predicted, accounts have…
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There are a lot of different elements that factor into moving forward in your music career. Networking like a boss is undoubtedly a major one of these. Many bands are doing it right and many are doing it oh-so-wrong.
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This tension around money is likely compounded by a lack of transparency about what other (rising) bands are investing in. The effect is that often bands skimp out on things that are actually essential. Unfortunately skimping out on things like pro photos or aspects of actually promoting the music they’ve spent all this money to record, ends up costing them money (not to mention, time, energy and sanity) in the long term.
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It’s not enough to set goals with social media for your band. You need to create content at scale and smash those goals daily.. Dumb and Dumbest Podcast number #186 is streaming now and it’s an interview with Monica Strut , The Social Media Shredder! Hosted by Matt Bacon (Dropout Media, Ripple Music, Prophecy Productions) and Publicist Curtis Dewar (Dewar PR) “On this episode…
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Last week I posted in my Facebook group asking my awesome community if they ever felt like they were annoying people by promoting their band on social media. Overwhelmingly the answer was YES. They were concerned they were spamming people and knew that promoting themselves was essential but basically felt awkward about it. So I’m…
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