How to Navigate a Drop in Engagement (Should You Start All Over Again?)

Jayson Evans and I connected on Instagram about a month or so ago after he found me through a hashtag. A HASHTAG! Since then we’ve released we’ve had a lot in common. Not only is he in a similar space to me as a podcaster and consultant for music artists, but we also share a…

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How Instagram and Facebook Hiding Likes Affects Your Band

As many of you know, Instagram has been playing with the idea of hiding the like count on posts.   It was trialled in Canada first back in April, with Australia, New Zealand, Brazil, Ireland, Japan and Italy following soon after. User behaviour on the platform changed almost immediately.  As many peeps predicted, accounts have…

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Talking Social Media & Traditional Media with the Dumb & Dumber Podcast

It’s not enough to set goals with social media for your band. You need to create content at scale and smash those goals daily.. Dumb and Dumbest Podcast number #186 is streaming now and it’s an interview with Monica Strut , The Social Media Shredder! Hosted by Matt Bacon (Dropout Media, Ripple Music, Prophecy Productions) and Publicist Curtis Dewar (Dewar PR) “On this episode…

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2 | How to go Viral on Social Media

Today we’re talking all about going VIRAL. I had a blog post go viral this week and in this episode, I share with you some of the key factors that I believe contributed to its success – all of which you can definitely apply to your band’s strategy!

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How to Not Annoy People on Social Media by Promoting Your Band’s Shit.

Last week I posted in my Facebook group asking my awesome community if they ever felt like they were annoying people by promoting their band on social media. Overwhelmingly the answer was YES. They were concerned they were spamming people and knew that promoting themselves was essential but basically felt awkward about it. So I’m…

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How to Get More (Organic) Views on Your Video Clips

So, you have a killer video clip.  No doubt you’ve used my free download ‘How To Plan a Video Clip’ to organise it (if you haven’t, you can click here to get it).  Now what? YouTube is a different beast to Facebook and Instagram. It’s a platform where users can actually ‘discover’ new artists. In…

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