Today I am speaking with A&R rep, marketing consultant, and all-round legend, Matt Bacon.
Starting out at 14 years old as a music journalist, he now consults with record labels such as Ripple Music, Prophecy Productions, Blacklight Media and Artoffact Records as well as Plastic Head and Your Mate Bookings.
He also runs Dropout media which helps up and coming heavy bands with their marketing and business strategy.
In this episode we not only talk about getting signed and how to know your band is ready, but also about social media, how to get people to shows, setting goals for 2020 and more!
Matt is a straight-shooting New Yorker so you’re going to learn a LOT from this episode and no doubt it’ll light a fire under your ass to make the most out of the year to come!
Matt Bacon & Curtis Dewar’s Music Industry Podcast: Dumb & Dumbest Podcast
On getting signed to a label:
- Look at the last 5 bands that a label signed and assess if this is appropriate for you to be signed at this point.
- “It’s hard to get a bigger label to want in on you because you’re basically gambling with someone else’s money…if your band hasn’t done anything, why would I pick you up?”
- “People generally want to help you.”
On Setting Goals for 2020
Here’s what your band needs to ask themselves:
- What do you want to hit on your socials (and what is realistic)
- How many copies of your new record do you want to sell?
- How many shows do you want to play?
- How many people can you draw at your shows right now and how many do you want to draw?
- How much do you want to invest?
Investing in your band
“So many bands don’t know how much they want to invest and that’s also a problem… Either they invest too much and buy a van before they’re even touring, or they invest too little. They have the money but are not willing to pay for PR or a Facebook ad.Matt Bacon, Dropout Media
Key things to invest in (aside from product like merch or recording time):
- Facebook ads
“There’s no immediate ROI, but you need to spend the time to learn, you need to grow, it’s going to take time, but it’s also going to pay off.”
Biggest mistakes Matt sees bands making on social media:
- Nobody is posting enough – “The truly great social media influencers are posting 5 or 6 times a day.”
- People who post directly to Facebook from Instagram – “You’re making yourself look lazy and if you look lazy I’m not going to sign you.”
“People who’ve been doing this a while can figure out within 2 minutes, 5 minutes, maybe, if a band is going to make it or not. You can figure out, ok, this band are down to post pictures of themselves and they’re reasonably attractive, and they understand social media marketing, and they’re not dicks to work with. You can figure out in 5 minutes, yeah or no. If you’re a ‘no,’ it doesn’t mean you can’t fix it!”Matt Bacon, Dropout Media