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Helping emerging bands reach the next level in their career.

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ABOUT ME

Marketing and strategy consultant for bands. Digital marketer, music journalist, vocalist, and heavy music enthusiast. Forever attracted to neon lights.

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Fun in Geelong! Love this tribute to Chrissy ♥️ Celebrated Easter with a trip to the @whiterabbit_brewery and some cool old churches!

I went and saw a tarot reader today. She pulled one of the cards and when she was explaining what it meant, gave a direct quote from one of the main lines from the song my band released yesterday. Holy shit. ⚡ I feel so inspired and uplifted after the reading. But also I think it means you guys need to check out my band's new single 'Creatrix' which is also the title track of the EP coming out next week. 😝 PS this is my personal tarot deck. A vintage rock and metal album spread! 🙌

Boom! 💥 New single and title track off the EP just dropped today! Link in my bio yo stream/download now! Probs my fav track lyrically on the EP, it's also the one we all do vocals on which is pretty rad! Full episode drops 26 April!

Banshee mode, as my bandmates would say. But seriously. In my first few bands I used to be afraid of looking 'masculine' on stage. I refused to headbang or stand in a certain way. My performances were way more 'sexual' and that was totally fine. I still think sexuality and music are interconnected and I will never apologise for expressing myself in whatever way I like. I'm super feminine and despite a period of time where the only females in heavy music were playing pop punk, I'm yet to perform in jeans and sneakers because it's just not me. I didn't even own jeans until I moved to Melbourne! But I'm now at a point where I want to be as free on stage as possible. To not give a shit about how my body looks or what people think. And not pretend not to give a shit because I want a reaction, but because I want to be the most honest artist I can be. Integrity is one of my highest values (hey, I'm a Sagittarius after all so you'll always get the unfiltered answer whether you like it or not). I've been performing since I was 4 years old and I've realised with anything there's always the capacity to learn and grow. And we must. We get caught up in trying to get more followers, getting bigger shows, looking cool on stage and that's all fucking rad. But at the end of the day whether we're musicians, photographers, business owners, we are all just artists reflecting what we see and experience back at the world...and hopefully trying to make it a better place. 📷 @lukejarrettphotography

I remember the days where all I wanted to do was step into a rehearsal room again. After playing in bands my whole adult and teenage life, I'd moved to Melbourne, was only working part time and felt this huge gap where playing music with a group of people used to be. With a lot of extra time on my hands. That's when I wrote most of the lyrics for Stay Awake which will be on @thelastmartyr 's EP (pre order it on iTunes now yo). Now things are back to 'normal' for me, hustle mode is basically constant. And I know it's the same situation for many of you as well. Constantly working on our craft, socials, planning, thinking about what's next and trying to figure it all out as we go. But every time I get caught up with all of that, I try and remind myself of a year and a half ago driving through Port Melbourne staring out to the ocean and thinking to myself, 'Man, if I could only be back in a rehearsal room again I'd be happy. I'd never complain about rehearsals again.' Of course I still complain about rehearsals. But I've realised we will never be satisfied with where we are until we decide to be satisfied. The journey never ends. Achieve one goal and BAM a split second later we have a new one. 💥 What I'm trying to say is that you may not have played a festival show. You may not have even headlined a local show or played to more than 50 people and that's totally fine. Many people are still scared to sing their own songs! You ARE a musician and you are probably doing those things right now that previously you wanted so badly. Sit with that thought for a moment. This week, I want you to think of one thing before you go to bed each night that you're proud of. Better yet, write it down. It's like the opposite of a to do list! Don't let another week pass you by without taking stock of how far you've come. ♥️

My face when I see bands doing the follow/unfollow method on Instagram. 🤨 For those who don't know, this is when you follow a bunch of accounts with the hopes that they'll follow you back. Often you then unfollow those accounts so it doesn't look like you've used this method to gain followers. Look, this method does work to a certain degree in the sense that it can get you a shit tone of new followers! And I will even go as far to say that when you first set up your band IG account, you SHOULD follow friends and other bands who are HIGHLY LIKELY to be interested in what you're doing. However, when you follow random accounts - even if you're following the followers of similar bands (omg am I saying 'follow' enough?) - the accounts that follow you back aren't genuine fans (and the conversation rate is low - it's like finding a needle in a haystack). Therefore your engagement (comments and likes) is naturally not going to be on par with the amount of followers. This not only looks super obvious to the trained eye, but it actually negatively impacts the IG algorithm as Instagram sees you have all these followers but little engagement in comparison and assumes your posts just aren't interesting! So your posts get shown to even less people. I don't want that to happen to you guys! The only shortcut to building a following online is to have good content and posts consistently. If you want to learn how to take your band to the next level using social media, check out my course Social Media Shredder which can show you how to go from an ameteur band to pro to get more fans and bigger opportunities all through social media. Link in my bio! 🤘

Dream team at @usfestoz ♥️

Whispering, you cried: 'I feel you here to save me but you only ever save yourself.' 📷 @moloneygeorgia

Backstage party times with my babe @emmyredhook ♥️ so proud of this girl along with @tiana_elyse for pulling off such a successful @usfestoz #1! Here's to normalising diversity within heavy music and here's to BFFs 🤘 More photos to come haha / 📷 PS thanks @pinball_jones for always having our best angles at heart!

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