Marketing, business strategy and mindset for emerging bands
Being in a Band with Monica Strut
When I left highschool there was nothing else I wanted to study except music. Yes, music college taught me about my instrument (bass and vocals) but in terms of business stuff, honestly, it wasn’t super applicable to being a musician in what was fast becoming a very different type of music industry. This episode breaks…
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This week I’m chatting with Bennett Ferguson who runs Marshall Street Recording & Rehearsal Studios here in Melbourne, Australia. We talk about how he documented the studio build on Instagram and one of the engineers, Stu Watts also pops into the podcast to give bands advice on how to create their own home recording setup…
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Curtis Dewar of metal/rock PR company, Dewar PR, and I break down the ins and outs of PR. We talk about how to get the most from your campaign, whether to hire a pro or DIY, should you even bother with it and so much more. PR and marketing go hand in hand. We talk…
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We’ve all received random links sliding up in those DMs am I right? Sometimes these links to music or an event page come from people we don’t know without any hint of an explanation let alone a, ‘hello.’ To me, this type of ‘promotion’ is not only annoying as hell and untargeted at best. But…
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Today I’m chatting with Jessie from heavy music media website, Alternative Control! We talk all about the benefits of Bandcamp, networking, how to write a killer band bio, the horrors of Snapchat and more!
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Here’s how my band was able to boost our Spotify plays to achieve 20K Spotify streams in around 2 weeks (and how you can too)! I’ve had a few requests to do an episode on this from the legendary peeps in my Facebook Group. So I hope you enjoy! Oh, I’ve also left a summary…
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When I first started out doing interviews in my old band, I had little guidance when it came to what to expect and how to answer questions. Being on both sides (interviewer and interviewee), I’ve found there’s a little bit of a knack to answering questions. So here is the low-down on what to expect…
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Today we’re talking all about going VIRAL. I had a blog post go viral this week and in this episode, I share with you some of the key factors that I believe contributed to its success – all of which you can definitely apply to your band’s strategy!
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Being in a Band is a podcast for savvy musicians who want to learn more about music business, marketing, strategy, mindset and all things, well, being in a band. Hosted by digital marketer, music journo and musician, Monica Strut (um, that’s me), this show is designed to be a resource for bands to up-skill, empower…
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