How to Navigate a Drop in Engagement (Should You Start All Over Again?)

Jayson Evans and I connected on Instagram about a month or so ago after he found me through a hashtag. A HASHTAG! Since then we’ve released we’ve had a lot in common. Not only is he in a similar space to me as a podcaster and consultant for music artists, but we also share a…

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Music Marketing First Aid – Chat with the Self Starter Podcast

< I recently had a chat with Andy Dowling who is the host of the Self Starter Podcast. Andy and I have chatted on a few occasions, in fact, the interview I did on his other podcast, Andy Social Podcast (which you can check out here), was one of my first after starting the business!…

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How Instagram and Facebook Hiding Likes Affects Your Band

As many of you know, Instagram has been playing with the idea of hiding the like count on posts.   It was trialled in Canada first back in April, with Australia, New Zealand, Brazil, Ireland, Japan and Italy following soon after. User behaviour on the platform changed almost immediately.  As many peeps predicted, accounts have…

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Talking Social Media & Traditional Media with the Dumb & Dumber Podcast

It’s not enough to set goals with social media for your band. You need to create content at scale and smash those goals daily.. Dumb and Dumbest Podcast number #186 is streaming now and it’s an interview with Monica Strut , The Social Media Shredder! Hosted by Matt Bacon (Dropout Media, Ripple Music, Prophecy Productions) and Publicist Curtis Dewar (Dewar PR) “On this episode…

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Talking Social Media for Bands with Voice of Chaos

I recently had the pleasure of catching up with Voice of Chaos to chat about social media for bands, my new book Social Media Shredder, my band The Last Martyr and my apparent distaste for sleep. Listen below or here. Thanks so much Berto for the chat and for your continued support of Australia’s heavy…

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How to Not Annoy People on Social Media by Promoting Your Band’s Shit.

Last week I posted in my Facebook group asking my awesome community if they ever felt like they were annoying people by promoting their band on social media. Overwhelmingly the answer was YES. They were concerned they were spamming people and knew that promoting themselves was essential but basically felt awkward about it. So I’m…

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